The Bottles on the Go is now engineered and protoype ready for the market.  We have over 98% of 1,000 parents that claim they would own 5 or more per year.  Looking for license agreement, partnership, investors or sale of patent. This bottle will make millions over the next 5 years!  This is the worlds first bottle of its kind.

 

Click, shake and feed.  The words of our slogan reflect our products commitment to provide convenience to both the child and the parent from conception until the child is approximately one and one half years old.  Our product will revolutionize the baby bottle industry by possessing the abilities to allow a parent to feed a child within five seconds under any circumstance.  It will accomplish this by having the capability of being a “ready-made bottle” that will contain formula and water without mixing it until you are ready to feed the child.  Primary specific reasons Bottle’s on the Go will succeed at dominating the market share are:

1.        Reduction in stress to both the parent and baby during feeding times

a.       The parent will no longer have to get out of bed in the middle of the night, walk to the kitchen, take out the can of formula, mix the water and formula and then heat the bottle in the microwave to make the bottle reach a room temperature.  All of which will take up to five minutes while the baby is crying.

b.      Bottle on the Go Benefits

                                                               i.      Our bottle can be premade and placed on the nightstand which will automatically keep the water at room temperature.  Once the child awakes, just Click, Shake and then Feed the baby.  This will all be accomplished within 5 seconds and with very little effort.

2.       Reduces wasting of formula and making a mess

a.       Normally parents have to get up in the middle of the night and prepare the bottle which consists of taking out the can of formula, then measure the formula, put the scoops in the bottle, then shake the bottle and place it in the microwave.  All of which causes you to spill the formula all over the counter while being half asleep.

b.      Bottle on the Go Benefits

                                                               i.      You can have 3-5 bottles already premade prior to going to bed so you are prepared for the midnight feeding.  Preparing the bottles before bed or during the day while not under stress or time constraints will reduce the spillage thus saving time, money and formula.  All you have to do is place your two premade Bottles on the Go bottles on your night stand and Click, Shake and Feed.

 

3.       Will reduce the risks of accidents while traveling in a vehicle

a.       Your baby will be in the back seat in their car seat while driving making it very difficult to feed the baby if he/she becomes hungry while in route to your destination.  It is nearly impossible and definitely unsafe to attempt to start mixing the formula while driving which would force you to pull over to prepare your bottle.  All of which will take approximately 15 minutes.  Also, if you are traveling with a cooler, you now have to open the cooler and then try and feed the baby.

b.      Bottle on the Go Benefits

                                                               i.      All you have to do is place two or more Bottles on the Go bottles in the front with you and when the baby is hungry, just Click, Shake and Feed the child.  Even if you are forced to pull over due to traveling, it will take less than one minute to accomplish this.

4.       Reduces stress and embarrassment in public places

a.       Imagine being in the mall with twins.  You have baby bags, strollers and the babies.  All of a sudden, the babies start crying because they are hungry.  Now you are forced to find a bench in the mall, sit down, pull out your can or bag of formula, water and the bottle.  You have to measure and mix the formula with babies crying.  It will take you ten to fifteen minutes to accomplish this.

b.      Bottle on the Go Benefits

                                                               i.      Prepare five bottles prior to leaving the house to the mall.  When the babies start to cry, simply pull the bottles out of your diaper bag and Click, Shake and Feed.  You will accomplish this in under one minute.

5.       Ensure your children are being fed properly

a.       All parents at some point take their children to daycare, hire a baby sitter or ask that friends or family watch their children.  You want to make sure that your children are getting the proper formula mix while also making it convenient to those minding your children.

b.      Bottle on the Go Benefits

                                                               i.      You can have 3-5 bottles already made and give them to the parties watching your children.  Once the baby is hungry, all they have to do is retrieve the bottle, Click, Shake and Feed.  As a parent, you can now rest assured that your children are being fed properly while making it easier for the parties watching your children.

 

6.       Making life easier for Dad’s

a.       Dad’s, Dad’s and Dad’s…sometimes men are not as patient as mom’s nor do they possess the natural motherly qualities of woman.  But, dads will be with their baby’s and moms will not always be around to help.  Visualize a dad trying to premix a can of formula with water while the baby is crying frantically in the mall or at home.

b.      Bottle on the Go Benefits

                                                               i.      All a dad has to do is pull out the Bottle’s on the Go, Click, Shake and Feed.  Now dad’s can enjoy spending more quality time with their baby’s.

7.       Reduces exposure to toxins such as Bisphenol

a.       Bottles containing formula and canned formula must be micro-waved prior to feeding.  The microwave heats the plastic thus releasing toxic chemicals in the water.  Also, bottles premixed with formula cannot be used after they have been together for more than forty five minutes or the child can become sick.

b.      Bottle on the Go Benefits

                                                               i.      Our bottle is never mixed until you are ready to feed, and our bottle is kept at room temperature at all times prior to feeding.  It is not necessary to refrigerate or put in a cooler because it is never mixed until feeding time.

 

 

Market Study

 

1.        Market place trends and environment

a.       Over 4.4M babies are born every year in the US.  There are over 133M babies born every year in the entire world.  Statistics show that 68% of woman use formula after conception and 82% of woman in lower income areas use formula after conception.  The average family will have approximately five bottles per child in the course of a year.  If 68% of all woman use formula after conception, then that means approximately 2.9M babies will have five bottles or a total of 14.5M bottles are being sold every year in the US alone.

2.       Catering to a culture

a.       Society today is on the move.  Divorce is on the rise and 50% of all marriages end up in a divorce.  That means that 50% of woman become single mom’s, have to take care of a baby(s), work and rely on other people to assist in the caring of their children.    It is hard enough in today’s society when you are married let alone become a single parent.  Most couples today are forced to have two working parents to keep up with the higher costs of living leaving them very little time to spend with their children.  Bottles on the Go is a bottle that society today, demands.  Having our product will not be a convenience but rather a necessity to cater towards today’s society.

 

3.       Baby care products – a rising trend

a.       According to Caring for Baby, in an article published on www.Cosmeticdesign.com, 21^st Feb 2008 by Sam Puttman, the US Market for diapers, bottles and wipes were the main driving force behind the 5% growth in baby products in 2007 which reached $6.9Bn.  Looking at the future of the market, there seems to be a range of marketing opportunities linked mainly to social and demographic changes.  One of the highest impacts is to be the increased population growth amongst ethnic minorities in the US.  To make a comparison, the fertility rate between white women between the ages 15-44 averaged 66.4 between 1980-2005; whereas the rate was 99.1 for the Hispanic woman in 2005.  In the longer-term the market is predicted to pick up, with a sales forecast to reach $8.1Bn by 2012, a rise by 17%.

4.       Potential partnerships or companies that could benefit from Bottle’s on the Go

a.       Johnston and Johnston

b.      Abbott Laboratories

c.        Novartis

d.      Gerber

e.      Playtex

f.        Handi-craft Company

g.       Avanti

h.      Think Baby

 

 

In Conclusion

 

                Bottle’s on the Go is the only bottle in the world that offers the opportunity for parents to be able to have premade bottles that allow the parent to have formula and water in a bottle without being mixed until feeding time.  Furthermore, Bottle’s on the Go allows a parent to feed a baby by simply Clicking, Shaking and Feeding all in less than five seconds.

 

                Society today demands such a product for three major reasons:

 

o   Safety

o   Convenience

o   Affordability

 

                Once our product hits the market, it will revolutionize the baby bottle industry.  Why would 68% of the baby market that uses formula purchase anything other than a Bottle’s on the Go bottle after they see what it offers?  Bottles on the Go will also be merged in toa different market and can be used as Bottles on the Farm.  The unique patent and design will be able to offer the same conveniences to farmers with baby livestock, dog breeders or any animal breeder of any kind that must go to bottle feeding.  Imagine a famer with his baby calves being able to pre-mix the bottles at the edn of each day for the next days work, going in to the barn and then just grabbing premixed bottles to feed his livestock.  This bottle and patent has two major uses and markets that will ensure a huge success.  There will always be baby's and animals. 

We do have working protoypes, engineered drawings and schematics.  This bottle is ready for production and the baby bottle industry.  We are looking to sell this idea and patent.