Product Marketing

Partner Product Featured on iHeartRadio

Idea Buyer Partner Product, Tummy YumYums, featured on iHeartRadio Podcast! Radio Host Calls Creator Sharita Rouse’s Story “Phenomenal”.   April 7, 2018, Columbus, OH-The Idea Buyer Team would like to congratulate partner Sharita Rouse for her recent product highlight. Tummy...

Read More

Product Promotion

What is the main difference between product promotion and invention promotion? Everyone has, at one point or another, come up with a great idea for a new product. Wouldn't it be great if there was a product to solve ___?!...

Read More

Beauty and Health Products-the best of 2017!

Beauty products seem to pile up as the year goes on. With January 1st just around the corner, it’s the perfect time to clean out those makeup bags and make room for the hottest products on the health and beauty...

Read More

Pricing a Product

Pricing a product can be stressful and confusing. In many ways, it’s like walking a tightrope. Price it too high, and you fear scaring customers away. Price it too low, and your profit margins sag no matter how many you...

Read More

4 Tips for Successful Product Marketing

When it comes to product marketing, everyone thinks they are an expert, but few can produce results. Why is this so? Most of the problem comes from marketing books, seminars, and courses that detract from the heart of marketing: translating...

Read More