Product Marketing

Beauty and Health Products-the best of 2017!

Beauty products seem to pile up as the year goes on. With January 1st just around the corner, it’s the perfect time to clean out those makeup bags and make room for the hottest products on the health and beauty...

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Pricing a Product

Pricing a product can be stressful and confusing. In many ways, it’s like walking a tightrope. Price it too high, and you fear scaring customers away. Price it too low, and your profit margins sag no matter how many you...

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4 Tips for Successful Product Marketing

When it comes to product marketing, everyone thinks they are an expert, but few can produce results. Why is this so? Most of the problem comes from marketing books, seminars, and courses that detract from the heart of marketing: translating...

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